The focus started in ecommerce; now it's data pipelines and analytics on AWS and Databricks, with domain knowledge across finance, ecommerce, and hospitality. Here's the path that got me here, the roles along the way, the toolbox I work in, and the credentials behind it.
Started at an MMA gear manufacturer selling into Tillys, moved to an MMA startup, then joined a small ecommerce team at a 7-figure MMA gear company back when ecommerce was in its infancy. Also worked on the creative side for action-sports brands that sold into Tillys, Pac Sun, and major department stores.
A slight detour into education, managing data and ensuring state compliance for schools in California.
Led ecommerce and data initiatives in automotive and Home, Lawn & Garden, managing complex catalogs and varied vendor requirements.
Provided strategy, data management, and operational expertise to small businesses across apparel, athletics, cycling, and events throughout my career.
Leading ecommerce and data for a brand in the longevity and wellness space, owning the catalog, subscriptions, wholesale, and the analytics behind rapid growth, while building toward data engineering on AWS and Databricks.
Past experience, current direct affiliation may not apply.





In progress
In progress* Also certified in personal training and nutrition.
Want to talk data, finance, hotels, sport, or ecommerce?
I'm always down.