Data analytics for finance, hospitality, sport, & ecommerce

Two decades turning data into decisions.

The focus started in ecommerce; now it's data pipelines and analytics on AWS and Databricks, with domain knowledge across finance, ecommerce, and hospitality. Here's the path that got me here, the roles along the way, the toolbox I work in, and the credentials behind it.

The journey.

Early career

Action Sports & Early Ecommerce

MMA Gear · Action Sports

Started at an MMA gear manufacturer selling into Tillys, moved to an MMA startup, then joined a small ecommerce team at a 7-figure MMA gear company back when ecommerce was in its infancy. Also worked on the creative side for action-sports brands that sold into Tillys, Pac Sun, and major department stores.

Mid-career

Data Management

School State Compliance

A slight detour into education, managing data and ensuring state compliance for schools in California.

Scale-up

Automotive & Home/Garden

Ecommerce Strategy

Led ecommerce and data initiatives in automotive and Home, Lawn & Garden, managing complex catalogs and varied vendor requirements.

Independent

Consulting

Freelance Strategy & Analytics

Provided strategy, data management, and operational expertise to small businesses across apparel, athletics, cycling, and events throughout my career.

Now

Longevity & Wellness

Ecommerce Director

Leading ecommerce and data for a brand in the longevity and wellness space, owning the catalog, subscriptions, wholesale, and the analytics behind rapid growth, while building toward data engineering on AWS and Databricks.

Brands I've worked with.

Tapout Caterpillar Ingersoll Rand Throwdown RVCA HomeDepot.com Lowes.com Amazon.com Walmart.com Tillys Famous Stars & Straps Target.com Macys.com Punishment Athletics Orange County Customs

Past experience, current direct affiliation may not apply.

Tech & expertise.

Data analysis Data cleaning Forecasting Finance Sales strategy Product info mgmt Retail media Criteo Plytix Channel Advisor Go Flow Mirakl Python SQL Excel Adobe Suite AWSnew AWS Lambdanew AWS Bedrocknew Databricksnew Delta Lakenew gitnew

Education & certifications.

In Progress · 2027

Master's

Master of Business Administration (MBA)
Hotel & Casino Management Concentration, Data Analytics Specialization
Louisiana State University
Completed

Bachelor's

Data Analytics Major
Finance Minor
Completed
Completed

Associate's

Computer Science & Graphic Design
Completed
Google Data Analytics Professional Certificate
IBM Data Analyst Professional Certificate
IBM Data Science Professional Certificate
AWS Academy Cloud Foundations
AWS Machine Learning Foundations
AWS Certified Solutions Architect AssociateIn progress
Databricks Certified Data Engineer AssociateIn progress

* Also certified in personal training and nutrition.

Say hello.

Want to talk data, finance, hotels, sport, or ecommerce?
I'm always down.